Boys & Girls Clubs of Canada help 200,000 kids every year. But many consider these children as underprivileged. So we decided to smash that stigma with an empowering PSA.
Recognition: Strategy, Ads of the World, We Love Ad, The Drum
TV.
Print/OOH.
Boys & Girls Clubs of Canada help 200,000 kids every year. But many consider these children as underprivileged. So we decided to smash that stigma with an empowering PSA.
Recognition: Strategy, Ads of the World, We Love Ad, The Drum
TV.
Print/OOH.