‘Tis the season for Intelligent All-Wheel Drive. When the weather got ugly this year, so did our point-of-sale. Instead of a big budget TV spot, Nissan created three classic Christmas sweaters which subtly included road hazard signs - demonstrating that Intelligent All-Wheel Drive was designed for the snowy holidays.
We shot and converted the sweaters into in-dealership posters.
Plus, we turned Nissan dealers into walking ads by having them wear the sweaters in their dealerships.